The online Build a Minifigure service on the other hand will require you to pick one of each element. So if you wanted 15 shields or a bunch of the same torso piece, most stores would look the other way. One of the perks of the in-store Build a Minifigure booths was the ability to skip building a character altogether and score a collection of the same pieces. Accessories are also quite limited, but there are some interesting inclusions like the recent dachshund dog and more. The LEGO Minifigure Factory lets you customize and personalize your own minifigure torso by adding text, decorations, and even drawings on it. There is a pretty decent number of heads, hairpieces, torsos, and even dual-molded legs, but you won’t be finding some of the more fun or eccentric bricks that have popped up at retail locations in the past.
As of now, the actual assortment is limited compared to what you’d find in-store. Then there are the actual accessories and pieces available for each of your custom characters. There’s no word yet if the limited locals will be expanded while the service is still in beta, or if it will make its way to the US and the rest of the world when it officially launches. For starters, the new Build a Minifigure option will only be available in Europe and Asia for the time being. So while today’s new addition to the official LEGO site is a new option for online shoppers, it is about as tried and true of a program as we’ve seen from the company.įor its online beta rollout, there are some things that are different. If you’ve ever been to a retail LEGO Store, you’ll likely have seen or even taken advantage of the Pick a Brick-style minifigure building experience. LEGO launches new online Build a Minifigure beta
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